A missed call is a missed opportunity. Research from BrightLocal shows that 67 percent of callers who reach voicemail will not leave a message -- they call a competitor instead. For small businesses without dedicated front desk staff, this means revenue walks out the door every time the phone rings unanswered.
AI receptionist services solve this problem by answering every call instantly, 24 hours a day, 7 days a week. These are not the clunky IVR phone trees of the past. Modern AI receptionists conduct natural, two-way conversations -- greeting callers, answering questions, booking appointments, transferring urgent calls to the right person, and logging everything to your CRM.
The market has exploded in the past two years, and choosing the right service can feel overwhelming. We evaluated seven leading platforms across the criteria that matter most to small businesses: voice quality, pricing, ease of setup, integrations, multilingual support, and industry-specific features.
What to Look for in an AI Receptionist
Before the ranked list, here are the criteria we used to evaluate each platform. These are the factors that separate a receptionist that impresses callers from one that frustrates them.
Voice Quality and Response Speed
The AI must sound natural and respond quickly. Anything above 800 milliseconds of silence between the caller's question and the AI's answer feels awkward. Sub-500ms is the target. The voice itself should have natural cadence, appropriate emphasis, and emotional awareness -- a warm tone for greetings, a calm tone for frustrated callers.
Integrations
An AI receptionist that cannot access your calendar, CRM, or booking system is just a glorified answering machine. The best services integrate natively with tools like Google Calendar, Salesforce, HubSpot, Calendly, and industry-specific software (dental practice management, property management, etc.).
Pricing Transparency
Small businesses need predictable costs. Per-minute pricing can balloon unexpectedly during busy months. Flat-rate or tiered plans with clear overage rates are easier to budget.
Setup Time and Ease of Use
If you need a computer science degree to configure the receptionist, it is not designed for small businesses. The best platforms get you live in under an hour with minimal technical knowledge.
After-Hours and Overflow Handling
The highest-value calls often come after business hours. The receptionist must handle them intelligently -- answering questions, booking appointments for the next business day, and escalating emergencies.
The 7 Best AI Receptionist Services for Small Business
1. TurboCall -- Best Overall for Small Business
TurboCall is a purpose-built AI voice agent platform that excels as a receptionist, outbound caller, and everything in between. For small businesses specifically, its combination of industry templates, low latency, and flat-rate pricing makes it the most practical choice.
Key features:
- •Sub-400ms response latency -- the fastest in this list
- •19+ pre-built industry templates (dental, legal, HVAC, real estate, automotive, and more)
- •50+ native integrations with CRMs, calendars, payment processors, and helpdesks
- •30+ languages with automatic mid-call language switching
- •Emotional voice adaptation -- the AI sounds empathetic for complaints and warm for greetings
- •Built-in appointment scheduling with real-time calendar checking
- •Call recordings, transcripts, and analytics dashboard included
Pricing: Flat-rate monthly plans with included minutes. All features included at every tier. See pricing for the full breakdown.
Pros: Fastest latency, deepest integrations, industry templates cut setup to under an hour, predictable pricing, 24/7 availability with zero downtime.
Cons: No white-label reseller program (better for direct business use than agencies), advanced customization requires familiarity with the flow builder.
Best for: Any small business that wants a production-ready AI receptionist without technical expertise -- especially healthcare clinics, law firms, home services, and real estate.
2. Smith.ai -- Best Hybrid AI Plus Human
Smith.ai combines AI technology with a team of human receptionists who handle calls that the AI cannot. The AI handles routine calls (appointment booking, FAQs, basic routing), and complex calls are seamlessly transferred to a live agent.
Key features:
- •Hybrid AI and human approach ensures no call goes unresolved
- •CRM integrations with popular platforms
- •Lead intake and qualification
- •Bilingual support (English and Spanish)
Pricing: Per-call pricing starting at roughly $4 to $6 per call, with monthly minimums. Higher plans reduce the per-call cost.
Pros: Human fallback means zero missed edge cases, established reputation, good for businesses where every call has high dollar value.
Cons: Significantly more expensive than pure AI solutions, limited language support (primarily English and Spanish), per-call pricing adds up fast at volume.
Best for: Law firms and professional services where the cost of a missed or mishandled call justifies the premium for human backup.
3. Dialzara -- Best for Simple Setups
Dialzara is a straightforward AI receptionist focused on answering calls, taking messages, and routing to the right team member. It does not try to be a full voice agent platform -- it focuses on the receptionist use case and does it simply.
Key features:
- •Quick setup with minimal configuration
- •Call answering, message taking, and basic routing
- •Simple web dashboard for managing settings
- •Affordable entry-level pricing
Pricing: Monthly plans starting around $29 per month for basic usage.
Pros: Very easy to set up, affordable entry point, clean interface, good for businesses that just need calls answered and messages taken.
Cons: Limited integrations, no outbound calling, no appointment scheduling, minimal customization, fewer voice options.
Best for: Solopreneurs and micro-businesses that need a simple virtual receptionist without complex workflows.
4. Goodcall -- Best for Restaurants and Retail
Goodcall has carved out a niche in food service and retail with AI agents that handle menu inquiries, hours, location questions, and basic ordering. The platform is optimized for the types of calls these businesses receive most frequently.
Key features:
- •Industry-specific flows for restaurants, salons, and retail
- •Menu and product information handling
- •Location and hours management
- •Google Business Profile integration
Pricing: Tiered monthly plans. Pricing varies by features and call volume.
Pros: Excellent for restaurant-specific use cases, easy to set up for food service, integrates with Google Business Profile, purpose-built for high-volume simple inquiries.
Cons: Limited outside food service and retail verticals, fewer integrations than general-purpose platforms, not suitable for complex appointment booking or lead qualification.
Best for: Restaurants, cafes, salons, and retail stores that field high volumes of simple inquiries (hours, location, menu items).
5. Rosie -- Best Budget Option
Rosie offers a bare-bones AI receptionist at a price point that makes it accessible to the smallest businesses. It answers calls, takes messages, and sends notifications -- the essentials without bells and whistles.
Key features:
- •AI call answering with natural voice
- •Message taking and email or SMS notifications
- •Basic call routing
- •Simple setup process
Pricing: Plans starting under $50 per month.
Pros: Very affordable, handles the basics well, no long-term contracts, easy to get started quickly.
Cons: Limited customization, few integrations, no appointment scheduling, no outbound calling, voice quality is acceptable but not exceptional.
Best for: Budget-conscious small businesses that need a step up from voicemail without a significant investment.
6. Bland AI -- Best for Developers
Bland AI is a developer-focused platform that provides APIs and infrastructure for building custom AI voice agents. It is not a plug-and-play receptionist -- it is a toolkit for engineering teams. We have covered it in depth in our TurboCall vs Bland AI comparison.
Key features:
- •Full API access for custom voice agent development
- •Flexible LLM and voice provider selection
- •Custom conversation logic via code
- •Scalable telephony infrastructure
Pricing: Usage-based per-minute pricing.
Pros: Maximum customization, choose your own LLM and voice, build exactly what you need, good documentation.
Cons: Requires developers, weeks of setup time, no pre-built templates, ongoing engineering maintenance, unpredictable costs at scale.
Best for: Tech companies and businesses with in-house development teams that need custom voice applications beyond standard receptionist functions.
7. Vapi -- Best for Technical Teams
Vapi provides voice AI infrastructure that technical teams use to build custom voice agents. Like Bland AI, it is a developer platform rather than a business-ready solution. See our detailed TurboCall vs Vapi comparison for more.
Key features:
- •Developer-focused API and SDK
- •Multiple voice and LLM provider options
- •WebSocket-based real-time communication
- •Detailed technical documentation
Pricing: Usage-based billing with per-minute and per-API-call charges.
Pros: Highly flexible, supports multiple voice providers, active developer community, good for building voice apps from scratch.
Cons: Not plug-and-play, requires significant development effort, no visual builder, no industry templates, per-minute pricing compounds at scale.
Best for: Engineering teams building custom voice applications where receptionist functionality is just one component of a larger product.
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How Much Does an AI Receptionist Save Compared to Hiring?
A full-time receptionist in the United States costs $35,000 to $48,000 per year in salary, plus benefits, payroll taxes, training, and turnover costs. The fully loaded cost is $50,000 to $65,000 per year. And a single human receptionist can only handle one call at a time, cannot work 24/7, and takes vacation.
An AI receptionist handles unlimited concurrent calls, works 24/7/365, never calls in sick, and costs a fraction of a human salary. Depending on the platform and plan, businesses typically spend $1,200 to $6,000 per year -- a savings of $25,000 to $45,000 annually. For the AI receptionist vs human receptionist debate in full detail, see our dedicated comparison.
How to Choose the Right AI Receptionist
Here is a decision framework:
- •If you want the best overall experience with minimal setup, choose TurboCall. The industry templates, low latency, and flat-rate pricing make it the strongest all-around choice for small businesses.
- •If you need human backup for high-value calls, choose Smith.ai. The hybrid model ensures nothing falls through the cracks, at a premium price.
- •If you just need calls answered and messages taken, choose Dialzara or Rosie. They are simple, affordable, and get the basics right.
- •If you run a restaurant or retail store, evaluate Goodcall for its industry-specific features.
- •If you have developers and want full customization, evaluate Bland AI or Vapi -- but be prepared for a longer, more expensive setup process.
Every platform on this list offers free trials or demos. Test at least two or three with your real phone number and real call scenarios before committing.